From July 11 to August 5, 2025, our brand Corine de Farme hit the road for the second edition of its Summer Tour. A friendly and purpose-driven summer event designed to meet holidaymakers on some of France’s most beautiful beaches. From the Atlantic coast to the Mediterranean, the brand travelled along the shoreline with a clear ambition: to raise awareness about the risks of sun exposure while making sun protection accessible to everyone.

A brand committed to accessible sun protection

As the leading independent French sun care brand in mass retail, Corine de Farme has been committed for several years to democratizing sun protection that is effective, safe and fairly priced. Through this Summer Tour, the brand reaffirms its mission: to inform, engage and support families in their daily sun protection habits, directly at their holiday destinations.

A fun and educational event for the whole family

At each stop, the Corine de Farme stand offered a playful and accessible experience designed for both children and adults, including:

• Educational and fun activities focused on sun protection.

• Giveaways to take home a summer souvenir.

• Free samples of SPF50+ Sensitive sunscreen, providing maximum protection for sensitive skin.

These moments created valuable opportunities for exchange between the Corine de Farme teams and holidaymakers, all in a warm and summery atmosphere.

Strong recognition for product quality

For the second year in a row, Corine de Farme has been ranked No.1 in Yuka’s TOP 12 sunscreens in France, offering the best quality-to-price ratio (2025). This recognition further strengthens the brand’s credibility and the relevance of its on-the-ground commitment.