Jacomo Paris Pop-Up Store in Paris: When Fragrance Becomes an Immersive Luxury Experience

When fragrance becomes an experience, Jacomo Paris redefines the codes of contemporary luxury. On Wednesday, June 25, during Men’s Fashion Week Spring–Summer 2026, Jacomo Paris unveiled its very first immersive pop-up store in Paris, located in the heart of the 1st arrondissement, within the prestigious Carré d’Or.

An Immersive Fragrance Pop-Up in the Heart of Paris

For six days, visitors, perfume professionals, members of the press and influencers were invited to explore the House’s olfactory universe through a fully immersive sensory experience, designed as a journey around its emblematic fragrance: J de Jacomo (click here to discover the fragrance).

Conceived as a bold and experiential concept store, this ephemeral space delivered a complete multi-sensory immersion, combining visual, olfactory, gustatory and sound dimensions.

A Multi-Sensory Concept Inspired by Marrakech

The scenography, inspired by the landscapes of Marrakech, echoed Jacomo Paris’ latest campaign and showcased the House’s three iconic fragrances.

  • A giant Jacomo bottle as a central focal point
  • Décor inspired by the world of boxing
  • A refined atmosphere blending craftsmanship and modern luxury

Exclusive Activations and Brand Ambassadors

The experience included a boxing initiation and the presence of Nassim Lyes, actor and face of J de Jacomo, and a sensory bar and curated interactions transformed the pop-up into a true luxury fragrance experience in Paris.

A Strategic Milestone for Jacomo Paris

This pop-up store marks a key milestone in the renewed momentum of Jacomo Paris, driven by a modern vision of luxury rooted in experience and craftsmanship. The House warmly thanks all partners, teams, visitors and content creators who contributed to the success of this event.

 

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